Campaign start off with Alvin Chong catching up with his fans on his new song releases, and shared that he is on Omi app now, the fan only need to download Omi and ﬁnd him on Omi to share an encouragement word, and stand a chance to be the 5 lucky winner to have dinner with him. Along the contest period, Alvin posted content related to the conversation with fans on Omi, and also reminder to join the contest as well. This strategy helped generate buzz and excitement for the campaign. With the support of press release on the contest & event. Additionally, leverage on the nine inﬂuencers, presented in-app education content to different pool of audiences with comedian tone, Omi was able to appeal to more viewers and increase the visibility of the campaign.