Omi app- Gallery(tiktok copy)

OBJECTIVE
Build brand awareness around the Omi App branding. Drive new download on female users. Increase the rate for Daily Active Users.
 
APPROACH
Omi partnered with one key celebrity and nine influencers. Each of the influencer posted a 1 minutes video, and working hand in hand with celebrity to create content across Instagram platform in IG Story, IG photo, IG Video, IG Live and event attendance format. There were a total of 21 social media post + 1 event attendance. Each post included #jomomi. Align content with each influencer’s personality and lifestyle in order to create authentic content and messaging for Omi.
STRATEGY
Campaign start off with Alvin Chong catching up with his fans on his new song releases, and shared that he is on Omi app now, the fan only need to download Omi and find him on Omi to share an encouragement word, and stand a chance to be the 5 lucky winner to have dinner with him. Along the contest period, Alvin posted content related to the conversation with fans on Omi, and also reminder to join the contest as well. This strategy helped generate buzz and excitement for the campaign. With the support of press release on the contest event.
Impression

1,256,031

Reach

915,371

Total Engagement

1,472,740

THE INFLUENCERS
The 10 powerful forefront that voice out this campaign.
OMI’S GALLERY