To introduce the new and limited edition flavor product during Raya Festive Season and encourage user to join the Mister Potato Raya Open House event. Leverage on festive season to create product linkage.
The brand would like to portray “Everything is new and different” at Raya with the tagline “Mister Potato Lain Maciem”. Each KOL were challenged to come out with their unique OOTD ideas inspired by limited edition Mister Potato new rendang & satay flavor, and encourage fans to join the contest to meet them at the open house event by sharing their own OOTD photo. Call to action done through IG Stories with swipe up link as well. On the event day, Nana is the emcee with provided by Brand Speaks Sdn Bhd script during the event and Izzue Islam one of the performer to make the event more happening and engaging especially introducing his new Raya single during that night.